emfluence Marketing Platform

The emfluence Marketing Platform is intuitive marketing automation built for marketers—email, SMS, and drag-and-drop workflow automation with real human support when you need it. Connect your WordPress site to the platform in minutes with the free emfluence WordPress plugin.

Build a relationship with your audience and grow your business with emfluence. The plugin connects your site to your marketing platform so you can capture subscribers, sync contacts automatically, and route transactional email through emfluence—without copying embed codes or juggling separate tools.

Use emfluence to:

• Capture leads with ease — build signup forms in WordPress and sync every submission to your emfluence contact database.
• Nurture your audience — turn new subscribers into customers with email, SMS, and automated workflows in the emfluence platform.
• Segment and target — assign contacts to groups, enable double opt-in, and send the right message to the right list.
• Improve deliverability — optionally route WordPress transactional email through emfluence instead of your host’s default mail.
• Scale with a platform that grows with you — landing pages, reporting, integrations, and a team that picks up the phone.

Don’t have an account yet? Start a 14-day free trial or request a demo.

Contact capture & list growth

Every form submission creates or updates a contact in the emfluence Marketing Platform—ready for campaigns, automations, and segmentation. No manual exports. No duplicate data entry.

• Lead capture on any page or post
• Automatic contact sync to your emfluence account
• Group targeting and list assignment
• Double opt-in and consent management
• Custom fields from your emfluence account
• Honeypot, Cloudflare Turnstile, and Google reCAPTCHA v3 spam protection

Signup forms

The emfluence form builder lives right inside WordPress. Drag and drop fields, assign groups, set consent text, and embed your form anywhere—no code required.

• Block — add the emfluence Signup Form block to any page or post
• Shortcode — [emfluence_form id="123"]
• Widget — drop a form into any classic widget area
• Per-embed styling — set input and button colors, borders, radius, padding, and font sizes for each block to match your brand
• Standard fields (name, email, phone, address, and more) plus custom fields from your emfluence account
• Success messages or post-submit redirects

Transactional email

Route outbound wp_mail() messages—password resets, order confirmations, notifications—through emfluence’s transactional sending API. Send all mail or only messages that match recipient and subject rules. The plugin coexists with SMTP plugins and falls back to normal delivery if anything fails, so your site keeps working.

Hosted landing pages

Already building landing pages in emfluence? Embed them with the emfluence Iframe page block or the [emfluence_page id="…"] shortcode—optionally in a modal window.

Email & marketing automation

Design automated campaigns with the emfluence Workflow Canvas, send email and SMS with an intuitive editor, and trigger welcome series and nurture tracks the moment someone signs up on your WordPress site. Learn more about emfluence automation.

For developers

Extend the plugin with WordPress hooks: emfluence_platform_before_contact_save, emfluence_platform_after_contact_save, and emfluence_platform_transactional_email. Define EMFL_API_TOKEN in wp-config.php to keep the API token out of the database.