TraceLog

TraceLog gives WooCommerce stores an independent conversion record. The plugin declares the purchase path for you; TraceLog checks that path against the events it receives and alerts you if a declared step stops arriving.

The plugin pairs with an eight-character code from your TraceLog project. You do not enter or expose analytics, advertising, or TraceLog account credentials inside WordPress.

TraceLog works alongside GA4, Meta, Google Ads, and other analytics or advertising platforms. It does not inspect, repair, or reconcile data from those platforms.

External services

This plugin connects to the TraceLog service, at api.tracelog.io, which records and checks the store’s conversion path. Nothing is sent until the store is paired, and nothing leaves a visitor’s browser before consent.

• Pairing: when you enter a pairing code, the plugin sends that code from your server and receives the project’s keys and endpoints.
• Browser events: once a visitor consents, the first page of their visit sends a session record — where the visit came from and the page it landed on — and the visitor’s browser sends the declared steps (product viewed, added to cart, checkout started, order received), with a session identifier, the order number and, when present, its value and currency, the order’s items, the product shown and the cart, and the analytics and advertising tags the order page requested, as described above.
• Server confirmation: when WooCommerce marks an order paid, your server sends the same order number, value, currency and items. An order WooCommerce Subscriptions records as a renewal is sent from neither the browser nor the server. It sends no customer name, address, email or payment detail.
• First order: with each order, the browser and your server send whether it is the customer’s first, decided from the store’s earlier paid orders with the same email — only that yes or no, never the email itself.
• Installation report: when the store is paired, after an update or a theme switch, and once a day, your server sends the plugin’s and WooCommerce’s versions, the active theme’s name and version, how consent reaches TraceLog and which checkout the store uses. Nothing about a visitor or a customer.

TraceLog terms of service and privacy policy.

Source code

The file assets/tracelog.js is the published TraceLog capture runtime, unmodified. Its source and build are public at github.com/nacorga/tracelog-sdk.