Tagsmith – Google Analytics Dashboard (GA4), Consent Mode v2 & Ad Pixels

Tagsmith is a free Google Analytics (GA4) dashboard for WordPress. It shows your GA4 reports inside wp-admin in plain English, emails you a weekly or monthly summary, and adds the Google tag with Consent Mode v2. Your Google data is only read, never changed.

The dashboard opens with what changed, in sentences such as “Organic Search brought 1,204 more sessions than the previous 7 days”, then your key numbers against the period before. It is for site owners who want a plain answer to “how is my site doing?”, and for freelancers who set up tracking on client sites.

What you can do with it

• Know what changed without opening Google Analytics. Then dig into Content, Acquisition, Audience, Engagement, Search, Behavior and Realtime tabs, or glance at the home-screen widget.
• Get a summary in your inbox. Weekly or monthly: key numbers, what changed, top key events and pages, and whether tracking looked healthy. A print-ready copy is one click away.
• See which posts bring readers. A “Views (28 days)” column in the Posts list, and an editor panel with views, channels and searches for the post you are writing (needs pretty permalinks).
• Check that visitors did what you wanted. Key events such as form leads against the previous period, events not yet marked as key events, campaigns, and site searches.
• See the Google searches that find you. Search Console clicks, impressions, CTR and position, site-wide and per post.
• See where visitors get stuck. Microsoft Clarity under the same consent rules and, with a Data Export token, rage clicks, dead clicks and scroll depth by page.
• Set up the Google tag once, correctly. Pick your GA4 property or paste a G- Measurement ID. Consent Mode v2 (Advanced or Basic), regional defaults, WP Consent API support, and your own visits left out by role.
• Run ad pixels behind one consent setting. Meta Pixel, Google Ads, TikTok Pixel, LinkedIn Insight Tag, Microsoft Advertising UET, Pinterest Tag, Snap Pixel and X Pixel. Each stays off until you switch it on and enter its ID, and follows your consent settings. WPForms, Gravity Forms, Fluent Forms and Elementor Pro submissions count as leads, and a preview shows what each pixel would send.
• Send each WooCommerce sale once. GA4, Meta and Google Ads get each paid order once, from the classic or block checkout and funnel thank-you pages, and Tagsmith stays quiet where another plugin sends sales. WooCommerce 9.0 to 11.2. Off after an update until you turn it on.
• Trust your numbers. Health finds duplicate tags, a different Measurement ID on your homepage, and connection problems. Tracking stays off on staging sites until you turn it on.

Every feature is free, with no upgrade screens.

Google Analytics, Search Console and the Google tag are trademarks of Google LLC; Microsoft Clarity is a Microsoft product. Tagsmith is not made or endorsed by either.

External services

Tagsmith contacts these services, only for features you turn on.

Google APIs (your site to Google). When you connect, your site calls Google directly to read your Google Analytics reports: analyticsdata.googleapis.com (reports), analyticsadmin.googleapis.com (your properties and web streams), searchconsole.googleapis.com (only if you turn on Search Console) and oauth2.googleapis.com (to revoke access, and to sign in and refresh it if you use your own Google client). Your site sends its access token and the report it wants, and the data comes straight back from Google, never through the plugin author. Google’s sign-in page (accounts.google.com) opens in your browser when you connect.
When you are connected and the health checks run (Settings, Health, and the last setup step), your site also sends one HEAD request to analyticsdata.googleapis.com and only notes whether any answer comes back, with no token, report request or analytics data. It is not sent in tracking-only mode. Google sees your server’s IP address and WordPress’s User-Agent (your WordPress version and site address).

• Terms: https://policies.google.com/terms
• Privacy: https://policies.google.com/privacy

The Tagsmith sign-in relay (connect.shivaatripathi.com). A relay run by the plugin author holds the sign-in secret Google does not let a plugin ship. Your browser is sent to it when you click “Connect with Google”, and your site calls it directly to refresh its access token: about once an hour while you use the reports, and when a health check runs (the plugin’s, or WordPress’s Site Health). It passes the sign-in code and tokens through without storing or logging them and never sees your analytics data. It sees your site address, your IP address (for rate limiting) and the email of the Google account (passed straight back to your site), and keeps none of it on disk. It is served through Cloudflare, which sees requests like any CDN. It is not contacted in tracking-only mode or with your own Google client.

• Sign-in relay: https://shivaatripathi.com/tagsmith/
• Relay privacy: https://shivaatripathi.com/tagsmith/privacy/
• Relay terms: https://shivaatripathi.com/tagsmith/terms/

Google’s tag (your visitors to Google). When tracking is on, your visitors’ browsers load Google’s gtag.js from www.googletagmanager.com and send page views and events to Google Analytics, plus generate_lead (form plugin and form ID) and contact (kind of link) events when an ad pixel is on and those events are left on. A WooCommerce sale adds purchase: order ID, amounts, currency and products (ID, name, variant, category, price, quantity). In Advanced mode (the default) the tag loads for every visitor. Visitors whose default is “not agreed” (by default those in the EEA, the UK and Switzerland) send only cookieless pings until they agree, and Google says nothing is stored on their device. In Basic mode nothing is sent to Google before a visitor agrees. A banner that assumes consent until the visitor declines counts as agreed. Excluded roles and non-production sites load nothing, pixels included. Google Ads, if on, shares this gtag.js, sends page views and, as conversions you create, form leads and contact taps, waits for marketing consent like the other pixels (in Basic mode with the Google tag set up, also for its grant) and uses www.googleadservices.com, googleads.g.doubleclick.net and www.google.com.

• Terms: https://policies.google.com/terms
• Privacy: https://policies.google.com/privacy

Microsoft Clarity (only if you turn it on). Visitors’ browsers load Clarity’s script from www.clarity.ms and send Microsoft how they use your pages (clicks, scrolling and mouse movements), with device, browser and approximate location, under the Google tag’s consent, role and staging rules. WordPress context tags (on by default) add the page type, post type, first category, the author’s user ID and login state, never names or emails. With a saved Data Export token, your site also asks www.clarity.ms once a day for aggregated behavior metrics (at most 8 calls a day) and keeps the snapshots for 120 days.

• Terms: https://clarity.microsoft.com/terms
• Privacy: https://privacy.microsoft.com/privacystatement

Ad pixels (only the ones you turn on). Each platform is off until you switch it on and enter its ID in Ads & pixels. Browsers then load its script from its listed hosts and send it page views and the events named in its entry. A form lead is the event only; a contact tap is at most the kind of link, never the number or address. Its script also reads the page address with its query string, the referrer, the IP address and browser details, and sets cookies. Search terms that look like an email address or phone number are dropped, and Tagsmith adds no names, emails or form entries. No other pixel loads until the visitor agrees to marketing cookies where your consent setting asks for it. Google Ads shares the Google tag’s gtag.js, as above. Meta and Google Ads get each WooCommerce sale on the thank-you page, whose address they read too: order ID, amounts and currency, plus product IDs and quantities for Meta. Product names belong to their owners, with no affiliation.

Meta Pixel. Page views, content views (title, category), searches (term), form leads, contact taps. connect.facebook.net, www.facebook.com, www.instagram.com.

• Terms: https://www.facebook.com/legal/technology_terms
• Privacy: https://www.facebook.com/privacy/policy/

TikTok Pixel. Page views, content views (title, category), searches (term), form leads, contact taps. analytics.tiktok.com, analytics-ipv6.tiktokw.us, analytics.pangle-ads.com.

• Terms: https://ads.tiktok.com/i18n/official/policy/business-products-terms
• Privacy: https://www.tiktok.com/legal/page/row/privacy-policy/en

LinkedIn Insight Tag. Page views, and form leads and contact taps as conversions you create. snap.licdn.com, px.ads.linkedin.com.

• Terms: https://www.linkedin.com/legal/user-agreement
• Privacy: https://www.linkedin.com/legal/privacy-policy

Microsoft Advertising UET tag. Page views, content views (title, category), searches (term), form leads, contact taps (the kind of link). bat.bing.com, bat.bing.net.

• Terms: https://about.ads.microsoft.com/en/resources/policies/microsoft-advertising-agreement
• Privacy: https://privacy.microsoft.com/privacystatement

Pinterest Tag. Page views, content views (the visit only), searches (term), form leads, contact taps. s.pinimg.com, ct.pinterest.com.

• Terms: https://policy.pinterest.com/en/terms-of-service
• Privacy: https://policy.pinterest.com/en/privacy-policy

Snap Pixel. Page views, content views (title, category), searches (term), form leads; no contact event. sc-static.net, tr.snapchat.com, tr6.snapchat.com, tr-shadow.snapchat.com.

• Terms: https://www.snap.com/terms
• Privacy: https://values.snap.com/privacy/privacy-policy

X Pixel. Page views, and form leads and contact taps as conversions you create. static.ads-twitter.com, analytics.twitter.com, t.co, ads-twitter.com, ads-api.twitter.com.

• Terms: https://x.com/en/tos
• Privacy: https://x.com/en/privacy