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Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant

v5.4.0 · by simprosys

WooCommerce product feed plugin for Google, Microsoft & Meta, including AI-powered optimisation, PMax, GA4 & Customer Match List. A 14-day free trial.

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About this plugin

Simprosys Product Feed for WooCommerce is the all-in-one WooCommerce product feed plugin that connects your store to Google Merchant Center (Google Shopping), Microsoft Merchant Center (Bing Shopping), and Facebook (Meta) & Instagram Shopping.

Unlike file-based feed generators, Simprosys uses real-time API sync. Every price, stock, and product change in WooCommerce is submitted automatically — no manual uploads, no scheduled XML files. Add AI-powered feed optimization, Performance Max campaign management, GA4 and conversion tracking, and you have everything you need to run profitable shopping ads from one plugin.

Why WooCommerce stores choose Simprosys

  • Real-time product feed sync via API – Products sync to Google Shopping, Microsoft Advertising, and Facebook (Meta) within 30 minutes, then update automatically whenever you make changes.
  • AI-powered feed optimization – Automatically generate missing product attributes for better shopping ad performance.
  • Fix Google Merchant Center feed errors fast – See errors, warnings, and feed status right on your WooCommerce product list, then fix them with bulk edit or CSV import.
  • Google Product Category recommendations – Missing Google product categories are mapped automatically, a common cause of limited ad visibility.
  • Price recommendations from Google – Sync Google Merchant Center’s market-based price suggestions into your dashboard and stay competitive.
  • Performance Max (PMax) campaigns – Create and manage Google Ads and Microsoft Advertising PMax campaigns without leaving WordPress.
  • Complete conversion tracking – Google Ads conversion tracking, enhanced conversions, dynamic remarketing, GA4 events, Meta Pixel with Conversions API (CAPI), Microsoft UET, and Advanced Consent Mode.
  • Unlimited products, every feature on every plan – No feature locks, with a 14-day free trial.

Google Shopping Feed & Google Merchant Center Integration

Create a fully compliant Google Shopping feed for WooCommerce and keep it accurate automatically.

  • Google Shopping feed and Google free listings submitted via the Content API
  • Multi-country Google Shopping feeds for selling in multiple markets (native currency and language only)
  • Google local inventory feed – show in-store products to nearby shoppers with the “Nearby” badge
  • Google promotions feed – display sale offers and seasonal discounts in Google Shopping results
  • Automated Discounts – AI-powered dynamic pricing in Google Shopping
  • Google Customer Reviews – collect seller ratings that appear on your Shopping and Search ads
  • Google Customer Match lists – build first-party audiences (All Visitors, Cart Abandoners, Past Buyers) for remarketing on Search, YouTube, Gmail, and Display
  • Google-calculated delivery speed estimates (US) – show accurate delivery times in shopping ad results
  • Checkout link template – send shoppers straight to checkout from Google
  • GTIN, MPN, and brand fetched automatically from native fields, plus GTIN assignment at variant level and brand updates via CSV
  • Country-specific tax (VAT/GST) and shipping configuration

Facebook (Meta) Catalog & Instagram Shopping Feed

Sync WooCommerce products to your Facebook (Meta) catalog in real time and power Meta dynamic ads.

  • Facebook (Meta) product feed submitted to Meta Commerce Manager via API
  • WooCommerce categories as Facebook (Meta) Product Sets – created automatically, no manual set building
  • Meta Pixel tracking with server-side Conversions API (CAPI)

Microsoft Merchant Center & Bing Shopping Feed

  • Submit your WooCommerce product feed to Microsoft Merchant Center via API
  • Run Microsoft Shopping and Performance Max campaigns from the plugin
  • Microsoft UET conversion tracking and Advanced Consent Mode

XML Feeds for TikTok, Pinterest, Snapchat & More

Generate an XML product feed in Google’s standard format for channels that accept it, including TikTok catalog, Pinterest catalog, affiliate and price comparison platforms.

Product Feed Optimization Tools

Better product data means higher impressions, clicks, and ROAS. Optimize your WooCommerce feed with AI, in-plugin, by rules, or in bulk.

  • Simprosys AI-powered Optimization – detects products with missing attributes and generates them automatically, so more of your catalog qualifies for top shopping placements
  • Automated feed rules for age group, gender, custom labels, shipping labels, and product exclusions
  • Bulk edit and filtering to assign attributes and resolve feed errors in minutes
  • CSV import/export for titles, descriptions, product types, brands, and GTINs
  • Optimize Title, Description, GTIN, Brand, Product Type, Google Product Category, Color, Size, Gender, Age Group, Material, Pattern, Custom Labels, Unit Pricing, and Cost of Goods Sold (COGS)
  • Variable product support – submit all variations, or only the first variation by lowest price, creation date, or menu order
  • Flexible product ID formats: SKU, Variant ID, Variant ID with “gla_” prefix, or Product Group ID with Variant ID
  • Sale price submission and UTM parameter tagging for every channel
  • Submit products from selected WooCommerce categories

Conversion Tracking, GA4 & Remarketing

  • Google Ads conversion tracking and enhanced conversions
  • Google dynamic remarketing tags, including for variable products
  • GA4 ecommerce event tracking, including refunds and admin-created orders
  • Meta Pixel + Conversions API (CAPI)
  • Microsoft Advertising UET tags
  • Advanced Consent Mode for Google and Microsoft, compatible with Complianz and CookieYes
  • Supports WooCommerce Cart and Checkout Blocks

Works With Your Favorite Plugins

Pricing & Free Trial

  • 14-day free trial with every feature and unlimited products
  • Every feature is included on every plan — plans are based only on your number of published products, starting at $2.99/month for up to 50 products
  • Annual plans available with a 10% discount
  • Full pricing: Simprosys pricing for WooCommerce

Expert Support

Our product feed specialists help you set up feeds, fix Google Merchant Center errors, optimize campaigns, and even prepare Google Merchant Center suspension reviews.

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