Pricifylabs Connector

Most stores charge every visitor the same price, whether or not that price is the best one for that visitor. Pricifylabs Connector connects your WooCommerce store to the Pricifylabs AI-powered pricing engine, which works out a statistically-optimized markup for each visitor and product and applies it to the price shown in your store.

There’s no need to set or adjust manual pricing rules. That’s the feature: connect your store and pricing is handled automatically.

Why store owners use it

• Set up in minutes. Paste a one-time code and you’re connected.
• No rules to maintain. Pricing is calculated by the engine, not by a rulebook you have to keep tuning.
• Your catalog stays untouched. The markup is applied at display time. Your stored WooCommerce prices are never modified.
• Instant off switch. Pause pricing and every price returns to base immediately, without disconnecting your store.
• Control where you need it. Exclude specific products so they always show the base price.
• Consistent prices for 30 days. Once a visitor has been priced, they keep the same price for a 30-day period, so customers who travel or move between states don’t see prices jump around.

How it works

1. Connect. Generate a one-time code in your Pricifylabs dashboard and paste it into the plugin.
2. Price. On priced pageviews, the plugin sends anonymized visitor signals to Pricifylabs and applies the markup it returns to the displayed WooCommerce price.
3. Monitor and control. Check sessions on your Pricifylabs dashboard for detailed metrics, and control excluded countries and states, how far prices move up or down (%), and more.

What to know before you install

• This plugin is a connector, not a standalone pricing tool. Prices are calculated by the external Pricifylabs API, which requires an active Pricifylabs account (paid) and WooCommerce.
• Pricing is dynamic and can differ between visitors. Review the “Privacy and your store” section below so your store’s policies match how the plugin works.

Features

• Dynamic price tailored to the user
• Adjustable API “ping rate” to balance markup freshness against API usage
• Per-product exclusion list (by product ID) to always show the base price
• Pause/Resume to revert all prices to base without disconnecting
• Security built in: all communication with Pricifylabs is signed and verified, and incoming webhooks are authenticated before the plugin acts on them

Markup and pricing features

• Markup worked out automatically for each visitor and product, with no manual rules
• 30-day price consistency for returning visitors, even if their location changes
• Country and state exclusions, managed from your Pricifylabs dashboard
• Control over how far prices move up or down (%), managed from your Pricifylabs dashboard
• Session-level metrics in your Pricifylabs dashboard
• Display-time markup only, so base prices are never changed and pausing reverts everything instantly

External services

This plugin connects to the Pricifylabs API (api.pricifylabs.com, a paid third-party service operated by Pricifylabs) to calculate and apply dynamic pricing. It is a core part of the plugin’s functionality and cannot be disabled while the plugin remains connected.

• Store registration: when you enter a registration code on the settings page, the plugin sends the code and your store’s generated public key to the Pricifylabs API to link your store to your Pricifylabs account.
• Markup lookup: on priced pageviews, the plugin sends the visitor’s IP address and browser/user-agent information to the Pricifylabs API and receives a markup value to apply to the displayed price.
• Conversion reporting: after a purchase, the plugin sends the associated request ID, success status, and order value to the Pricifylabs API so Pricifylabs can measure pricing performance.
• Webhooks: Pricifylabs may call back to your store’s REST API to push configuration updates. These requests are authenticated with a signature the plugin verifies before acting on them.
• Cookie: the plugin sets a pricifylabs_vid cookie (a random ID, 30-day expiry) in the visitor’s browser to recognize returning visitors and keep their price consistent for 30 days.

Security. All communication between your store and Pricifylabs is cryptographically signed and verified in both directions, and incoming webhooks are authenticated before the plugin acts on them. Your store’s private credentials never leave your server, and you can pause pricing or disconnect at any time. See Pricifylabs’ Terms of Service and Privacy Policy for how data sent to the API is handled.

Privacy and your store

Because the plugin sends visitor IP addresses and user-agent data to a third-party service and sets a cookie, you will likely want to reflect this in your store’s privacy policy and cookie notice. Requirements vary by region, so check what applies to your business. The “External services” section above lists exactly what is sent and when, which you can use as the basis for your disclosure.