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Pixlint – Multi-Pixel & Conversions API for WooCommerce

v1.4.0 · by WPSpire

All-in-one WooCommerce pixel tracking. Meta Conversions API (CAPI), GA4 Measurement Protocol, TikTok & Pinterest with auto-deduplication.

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About this plugin

Pixlint is the most modern, lightweight, and powerful conversion tracking and pixel management plugin for WooCommerce and WordPress. Connect your Meta (Facebook) Pixel and Google Analytics 4 (GA4) (plus TikTok Pixel, Pinterest Tag, and Google Ads in Pro) with built-in server-side Conversions API (CAPI), a no-code Custom Event Builder, and zero coding required.

In the post-iOS 14.5+ era, browser ad-blockers and privacy restrictions cause standard browser pixels to lose 20%–40% of conversion signals. Pixlint solves this with Dual-Channel Tracking: firing client-side browser tags while simultaneously sending robust, server-to-server CAPI events with automatic deduplication and SHA-256 Advanced Matching.

For documentation, tutorials, and support, visit the official website or read our Documentation Guides.

🌟 What Makes Pixlint Different?

  • Dual-Channel Browser & Server-Side (CAPI) Tracking: Maximize Event Match Quality (EMQ) and recover lost conversion signals without double-counting.
  • Automatic Event Deduplication: Shares a synchronous event_id between browser pixels and server APIs so ad networks recognize and deduplicate identical events.
  • No-Code Custom Event Builder: Create conversion tracking rules for element clicks, link clicks, and page visits with multi-channel browser and server-side routing.
  • Zero Site Speed Impact: All server-side CAPI requests are dispatched asynchronously and non-blocking — zero delay for shoppers during checkout.
  • Modern React Dashboard: Clean, intuitive admin interface with built-in deep-links to platform setup guides.
  • 100% HPOS & Block Checkout Compatible: Fully compatible with WooCommerce High-Performance Order Storage and modern Block/Cart checkout flows.
  • Advanced User Privacy & Role Exclusions: Automatically exclude Administrators, Shop Managers, or specific user roles from tracking to keep your analytics data pristine.

🆓 Pixlint Free — Core Features

The Free version of Pixlint includes everything small to medium WooCommerce stores need for enterprise-grade tracking:

  • 2 Active Pixel Slots: Run up to 2 active pixels simultaneously (e.g., 1 Meta Pixel + 1 GA4 Stream).
  • Custom Event Builder (Free):
    • Track custom conversions without writing code using flexible trigger types:
    • Element Click: Track clicks on buttons, forms, or any CSS selector (e.g., #my-btn, .submit-cta).
    • Link Click: Track clicks on specific destination URLs (URL contains, exact match, or starts with).
    • Page Visit / URL Match: Track visits to specific landing pages, funnels, or thank-you URLs.
    • Multi-channel delivery to active Meta Pixel (browser + CAPI) and Google Analytics 4 (GA4).
    • Choose standard events (Lead, Contact, ViewContent, AddToCart, etc.) or declare custom event names.
    • Pass custom parameters (key-value pairs) and currency/value for precise conversion tracking.
    • Create up to 2 active custom event rules in Free.
  • Meta (Facebook) Pixel & Conversions API (CAPI):
    • Full browser pixel tracking (fbevents.js) with <noscript> fallback.
    • Server-side Conversions API (CAPI) via Meta Graph API v20.0.
    • SHA-256 hashed customer Advanced Matching (Email, Phone, Name, City, State, Postcode, Country).
    • First-party fbp and fbc (from fbclid query params) cookie extraction for maximum ad attribution.
    • Test Event Code support for real-time verification in Meta Events Manager.
  • Google Analytics 4 (GA4) & Measurement Protocol:
    • Client-side Google Tag (gtag.js) integration.
    • Server-side Measurement Protocol support for purchase tracking.
    • Full GA4 e-commerce parameters (transaction_id, value, currency, items, item_id, item_name).
    • GA4 Debug Mode toggle for live validation in GA4 DebugView.
  • Standard WooCommerce Events:
    • PageView / page_view: Fires across all public pages.
    • ViewContent / view_item: Fires on single product pages with complete item parameters and configurable tax calculation (WooCommerce default, include tax, or exclude tax).
    • ViewCategory / view_item_list: Fires on product category and taxonomy archive pages.
    • Search / view_search_results: Fires on search results pages capturing search queries.
    • AddToCart / add_to_cart: Fires when products are added to the cart (single product & AJAX buttons) with configurable price tax options (WooCommerce default, include tax, or exclude tax).
    • InitiateCheckout / begin_checkout: Fires on checkout page load with configurable cart value modifiers (Total, Subtotal, Subtotal + Tax, or Subtotal + Shipping).
    • Purchase / purchase: Fires on order completion (Thank You page) with full line items and configurable order value modifiers (Total, Subtotal, Subtotal + Tax, or Subtotal + Shipping).
  • Lead & Engagement Event Tracking:
    • Contact Event: Automatically tracks phone (tel:) and email (mailto:) link clicks.
    • Lead Event: Automatic form submission detection for Contact Form 7, WPForms, Mailchimp for WordPress (MC4WP), and MailPoet.
  • Pixel Page Visibility & Routing: Include or exclude pixels based on specific URLs, post types, or taxonomies.
  • User Role Exclusions: Prevent visits from Admins, Editors, Authors, and Shop Managers from skewing analytics.

🔥 Pixlint Pro — Premium Features

Take your store’s tracking and multi-channel ad attribution to the next level with Pixlint Pro:

  • Unlimited Multi-Pixel Management: Connect unlimited pixels across Meta, TikTok, Google Ads, GA4, Pinterest, and niche ad channels.
  • Custom Events Builder Pro:
    • Unlock unlimited custom event rules across your entire website.
    • Route custom events to TikTok Pixel & Events API (CAPI), Google Ads Conversion Tracking (with dedicated Conversion Action Labels), and Pinterest Tag & CAPI v5.
    • Server-side CAPI event dispatching with automatic SHA-256 customer matching and event deduplication.
    • Granular per-pixel routing: select exactly which pixels receive each custom event rule.
  • Pinterest Tag & Conversions API (CAPI v5):
    • Full browser Tag and server-side CAPI v5 integration.
    • Supported events: PageVisit, ViewCategory, Search, AddToCart, ViewCart, InitiateCheckout, AddPaymentInfo, Checkout, AddToWishlist, RemoveFromCart, Refund, Signup, and Lead.
    • First-party _epik click ID capture and automatic SHA-256 hashed customer data matching.
    • Server-side refund tracking for both partial line-item and full-order refunds.
    • Test Mode switch for validating signals in Pinterest Test Events tool.
  • TikTok Pixel & Events API (CAPI):
    • Client-side pixel tracking with server-side TikTok Events API (CAPI).
    • Supported events: PageView, ViewContent, AddToCart, InitiateCheckout, PlaceAnOrder, RemoveFromCart, AddPaymentInfo, Search, Contact, Lead, and CompleteRegistration.
    • First-party ttclid capture and SHA-256 customer matching.
    • Built-in TikTok Test Event Code support.
  • Google Ads Enhanced Conversion Tracking:
    • Map dedicated Google Ads Conversion Labels for Purchase, Add to Cart, Begin Checkout, View Item, View Item List, Search, Contact, Lead, and Complete Registration.
  • Advanced Ecommerce & User Lifecycle Events (Pro):
    • RemoveFromCart: Tracks when products are removed from the cart (Page & AJAX).
    • ViewCart: Tracks shopping cart page views.
    • AddPaymentInfo: Tracks when payment methods are entered or selected.
    • AddToWishlist: Tracks wishlist additions (supports YITH and TI WooCommerce Wishlist).
    • CompleteRegistration: Tracks user registration completions (sign_up).
  • Server-Side Refund Tracking:
    • Automatically trigger server-to-server CAPI refund events whenever orders are refunded (partial or full) in WooCommerce Admin.
  • Order Status Change Purchase Tracking:
    • Fire CAPI purchase events when order status transitions (e.g. Pending to Processing or Completed), capturing phone and off-site orders.
  • Delayed ViewContent Tracking:
    • Configure delay intervals (e.g. 5 seconds) before firing ViewContent to measure true user engagement and filter out bounce traffic.
  • 1-Click Automatic Updates & Priority Support:
    • Instant 1-click updates from WP Admin and dedicated developer support.

👉 Learn more and upgrade at Pixlint Pro!

Third-Party Services

This plugin connects to external third-party services to transmit pixel tracking and conversion analytics data based on your configured pixels:

Meta (Facebook)

  • Loads Meta Pixel JavaScript from https://connect.facebook.net/en_US/fbevents.js.
  • Sends server-side conversion events via the Meta Conversions API to https://graph.facebook.com/.
  • Renders <noscript> fallback image from https://www.facebook.com/tr.
  • Meta Terms of Service | Meta Privacy Policy

Google Analytics 4 & Google Ads

TikTok (Pro Add-on)

  • Loads TikTok Pixel SDK from https://analytics.tiktok.com/i18n/pixel/events.js.
  • Sends server-side conversion events to https://business-api.tiktok.com/open_api/v1.3/event/track/.
  • TikTok Commercial Terms | TikTok Privacy Policy

Pinterest (Pro Add-on)

  • Loads Pinterest Tag SDK from https://s.pinimg.com/ct/core.js.
  • Transmits server-side conversion events via Pinterest Conversions API v5 to https://api.pinterest.com/v5/ad_accounts/.
  • Renders <noscript> fallback image from https://ct.pinterest.com/v3/.
  • Pinterest Business Terms | Pinterest Privacy Policy

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