Metrion

WordPress native tracking plugin

Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone.
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.

Full Metrion Feature List

• First party & server-side tracking
• Advanced track-blocking detection
• Consent Management Platform integrations
• Google Ads conversion tracking
• Google dynamic remarketing tracking
• Meta Ads pixel implementation
• Meta Ads Conversion API integration
• Microsoft Ads conversion tracking
• Microsoft Ads dynamic remarketing
• Google Analytics 4 sever-side tracking
• TikTok Ads conversion tracking
• OpenAI Ads conversion tracking

External services

This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.

Metrion tracking API

When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:
– Visit
– Page view
– Product view
– Product list view
– Search result list view
– Add to cart
– Cart view
– Checkout start
– Purchase
– Purchase cancellations
– User engagements (clicks, form engagements, browser engagements)
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.
This data is temporarily stored for conversion attribution purposes. Read more about our terms of use and privacy policy.

Google Ads Tracking

When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in Metrion’s, the user interaction data can be shared with Google Ads.

Read more about the terms of use and privacy policy.

Meta Ads Tracking

When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.

Read more about the terms of use and privacy policy.

Microsoft Ads Tracking

When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.

Read more about the terms of use and privacy policy.

TikTok Ads Tracking

When TikTok Ads tracking is activated, this plugin loads and connects with to TikTok Ads’ tracking pixels and APIs. Based on the TikTok Ads settings in Metrion’s, the user interaction data can be shared with TikTok Ads.

Read more about the terms, policies and guidelines and privacy policy.

OpenAI Ads Tracking

When OpenAI Ads tracking is activated, this plugin loads and connects with to OpenAI Ads’ tracking pixels and APIs. Based on the OpenAI Ads settings in Metrion’s, the user interaction data can be shared with OpenAI Ads.

Read more about the terms of use and privacy policy.