Create

Recipes, guides, and lists — for creators who care about their craft.

Create gives you everything you need to publish recipes, how-to guides, and lists — with correct Schema.org markup, fast page loads, and an editor that stays out of your way. Whether you’re sharing recipes, DIY tutorials, travel guides, crochet patterns, game walkthroughs, or curated round-ups, Create handles the structured content so you can focus on creating.

One plugin. Three card types. Full schema support.

• Recipes — Granular ingredient editing, nutrition facts (with automatic calculation on Free+ and paid plans), video embeds, and built-in importers for 10+ recipe plugins
• How-to guides — Step-by-step instructions with materials lists, photos, and video for any kind of tutorial or guide
• Lists and round-ups — Showcase links, images, and products with drag-and-drop ordering and bulk import (Pro Lists)

New Independent Ownership

In mid-2025, Create was purchased from Mediavine by John-Michael, one of the plugin’s founding developers. Create is now fully independent and continues to be actively developed at Create Studio.

Why Create?

Fast by default — Lightweight JavaScript and optimized bundling so your cards don’t slow down your pages

SEO built in — Recipe, HowTo, and ItemList JSON-LD generated automatically with one-click schema validation

Looks like your site — Seven card themes that inherit your fonts and colors, including Editorial and Modern Elegant

Ad-ready themes — Optimized card layouts with configurable ad slot placements

Gutenberg and Classic Editor — Full block editor support with live preview, plus shortcode fallback

Built-in importers — Switch from WP Recipe Maker, Tasty, EasyRecipe, and 9 other plugins without a separate download

Nutrition calculator — Automatic nutrition data powered by API Ninjas, included free with the Free+ plan

Modern editor experience — Keyboard shortcuts throughout the app, simple workflows, and unobtrusive customization options designed for how you actually work

Plans

Create is free to use, with optional plans through Create Studio that unlock more features. Every new site starts on Free, and you can switch plans at any time from Create > Settings.

• Free — Recipe, How-to, and List cards with full schema, manual nutrition, Recommended Products, the Amazon Creators API integration, the built-in importers, and the five standard card themes. Reviews you’ve already collected keep displaying.
• Free+ (free, ad-supported) — Everything in Free, plus automatic nutrition calculation, automatic product and list-item scraping, new reader ratings and reviews, Interactive Mode, Adjustable Servings, and Unit Conversion. Interactive Mode is always on for Recipe and How-to cards on Free+: it opens in a new tab on create.studio, which is the only place Create shows its ads. Your site’s own ads and pages are untouched.
• Pro Guides — Everything in Free+, plus Interactive Mode on your own site with no Create ads, Interactive Checklists, review management (edit, respond to, and feature reviews, plus the Featured Review block), the Editorial and Modern Elegant themes, premium Recommended Products display options, and Custom CSS.
• Pro Lists — Everything in Free, plus automatic nutrition, scraping, and new reviews; the premium Editorial, Leaderboard, and Ranked list layouts; Bulk List Import; list items that stay in sync with your cards; and Custom CSS. Pro Lists does not include Interactive Mode, Adjustable Servings, or Unit Conversion.
• Pro Pass — Every Pro Guides and Pro Lists feature, plus 50% off additional sites.

Eligible sites can try paid features free for 14 days, and earn up to 7 bonus trial days by completing setup steps.

External services

Create connects to the following third-party services. No data is sent unless you use the feature that requires it.

Create Studio
Create Studio powers nutrition calculation, URL scraping, Interactive Mode/Unit Conversion/Servings Adjustment widgets, dashboard tips and broadcasts, and plan and subscription management. Requests are made when you connect your site or use those features, and may include your site URL, connection token, plugin version, card data, ingredient text, scraped URLs, and account email. Connecting from the plugin creates a Create Studio account for the admin’s email if one doesn’t exist. On the Free+ plan, Interactive Mode opens on create.studio, where Create Studio shows ads.
Terms of Use — Privacy Policy

API Ninjas Nutrition
When you calculate nutrition for a recipe, only raw ingredient text is relayed to API Ninjas through Create Studio.
Terms of Use — Privacy Policy

Amazon Creators API
When you add or refresh an Amazon product, Create contacts Amazon using the Associate credentials you enter in settings. Data sent includes the product ASIN or URL and your Associate tag and Creators API credentials.
Amazon Associates Program Operating Agreement — Privacy Policy

Mediavine video
If a card references a Mediavine-hosted video, Create requests that video’s metadata (by slug) for JSON-LD, embeds, and imports.
Privacy Policy