LeadMachine Connector

LeadMachine Connector allows you to easily capture leads from your WordPress website and automatically send them to your LeadMachine CRM account.

Features

• Easy setup – just enter your Company ID and API Key
• Native lead capture forms – customizable shortcode-based contact forms
• Newsletter signup forms – lightweight form with just name, email, and opt-in
• Analytics & tracking – automatic UTM, ad click IDs, and browser data collection
• Gravity Forms integration – connect any Gravity Form to LeadMachine
• Spam protection – built-in honeypot and time-based bot detection
• Responsive design – works on all devices
• AJAX form submission – smooth user experience without page reloads
• Automatic lead creation – leads instantly appear in your LeadMachine dashboard
• Tag support – automatically tag leads from different forms
• Customizable styling – colors, button text, success messages
• Blog post sync – sync posts to LeadMachine for automated email newsletters
• Conversion tracking – fires events for Google Analytics, Facebook Pixel, LinkedIn, TikTok, and more

Native Form Usage

1. Install and activate the plugin
2. Go to LeadMachine settings in your WordPress admin
3. Enter your LeadMachine Company ID and API Key
4. Customize your form settings
5. Add the shortcode [leadmachine_form] to any page or post

Gravity Forms Integration

Already using Gravity Forms? Connect your existing forms to LeadMachine:

1. Go to LeadMachine settings > Gravity Forms tab
2. Enable Gravity Forms integration
3. Select a form and map fields to LeadMachine:
   • First Name
   • Last Name
   • Email
   • Phone
   • Company
   • Message
4. Optionally add tags for each form
5. Save settings – submissions now flow to LeadMachine automatically!

Shortcode Options

Customize individual forms using shortcode attributes:

[leadmachine_form title="Contact Us" description="We'd love to hear from you!" tags="Contact Form,Website"]

Available attributes:

• title – Form title (overrides global setting)
• description – Form description text
• button_text – Submit button text
• button_color – Button background color (hex)
• tags – Comma-separated tags to apply to leads
• background – Form background color (use “transparent” for none)
• title_color – Title text color
• description_color – Description text color
• label_color – Form label text color

Examples:

Contact form: [leadmachine_form tags="Contact Form,High Priority"]

Newsletter Form

For simple newsletter signups, use the dedicated newsletter shortcode:

[leadmachine_newsletter]

This form only collects:
* Full Name
* Email Address
* Opt-in checkbox

Newsletter shortcode attributes:

• title – Form title (default: “Subscribe to Our Newsletter”)
• description – Form description text
• button_text – Submit button text (default: “Subscribe”)
• tags – Comma-separated tags (default: “newsletter”)
• optin_text – Opt-in checkbox text (supports HTML for links)
• name_label – Label for name field
• email_label – Label for email field
• All color attributes from the contact form

Examples:

Newsletter signup: [leadmachine_newsletter title="Stay Updated" tags="newsletter,blog"]

Simple signup: [leadmachine_newsletter button_text="Sign Up" button_color="#22c55e"]

Analytics & Tracking

Both forms automatically collect browser and tracking data:

• UTM parameters – utm_source, utm_medium, utm_campaign, utm_term, utm_content
• Ad platform click IDs – Google Ads (gclid), Facebook (fbclid), LinkedIn, TikTok, Microsoft/Bing
• Browser data – device type, screen size, language, timezone
• Referrer – where the visitor came from
• Tracking cookies – Google Analytics, Facebook Pixel, HubSpot, LinkedIn

Form submissions also fire conversion events for:
* Google Analytics 4 (gtag.js)
* Google Analytics Universal (legacy)
* Facebook Pixel
* LinkedIn Insight Tag
* TikTok Pixel
* Microsoft/Bing UET
* Google Tag Manager dataLayer

Conversion & ROAS Tracking (Gravity Forms + Stripe)

Fire a Google Ads conversion — and optionally a GA4 purchase event carrying real revenue — when a form is completed. This works with the plugin’s native forms and with connected Gravity Forms, including Gravity Forms + Stripe checkout. Values are always dynamic; nothing is hard-coded.

Settings live under LeadMachine > Google Ads:

• Conversion ID — your Google Ads conversion ID, e.g. AW-123456789 (Google Ads > Goals > Conversions > Tag setup). The global gtag.js tag for this account must be installed on your site.
• Conversion Label — the conversion action’s label (the part after the slash in the tag). Optional.
• Send GA4 purchase event — also fire a GA4 purchase event with the transaction value + currency, for revenue / ROAS reporting.
• Confirmation page — optional but recommended for payment forms. If set, the conversion fires ONLY when the visitor reaches a page whose URL contains this text (e.g. payment-success), so abandoned checkouts are never counted. Leave blank to fire on the first page after submission.

How the value is provided (never hard-coded):

• If your Gravity Form collects payment with the Gravity Forms Stripe or PayPal add-on (payment inside the form), the amount + currency are read automatically from the entry.
• If checkout happens on a separate / hosted Stripe page, pass the amount on your confirmation redirect’s query string: add value={total}&currency=USD (use the merge-tag picker for {total}). The keys must be exactly value and currency. The conversion still fires without a value, in which case Google Ads uses the conversion action’s own value.

Recommended setup for Gravity Forms + Stripe hosted checkout:

1. Update the plugin, then open LeadMachine > Google Ads. Enter your Conversion ID and Label, tick Send GA4 purchase event, and set Confirmation page to your Stripe success/thank-you page (e.g. payment-success).
2. In the Gravity Form’s Confirmation (Page Redirect), enable Pass Field Data via Query String and include value={your total merge tag}&currency=USD.
3. Ensure the global Google tag (gtag.js) for your Ads account is installed site-wide — via your Google tag, Google Site Kit, or a header snippet.

On a completed purchase the plugin fires the Google Ads conversion and (if enabled) a GA4 purchase, both carrying the transaction value + currency, and only on the confirmation page — so abandoned checkouts are excluded.

Verify with Google Tag Assistant or GA4 DebugView on the confirmation page: you should see conversion and purchase events with value and currency populated.