FunnelFork – Visual Quiz Builder for Product Recommendations & Decision Trees

FunnelFork lets you build a quiz or quickscan like you draw a flowchart. Add questions, connect each answer to the next question or to a result, and FunnelFork guides your visitors through it, one question per page. No code, no form builder logic to puzzle out: you see the whole funnel on one canvas.

What you can build

• Product recommendation quiz – “Which plan, product or service fits me?” Send every visitor to the product that matches their answers.
• Assessment or scorecard – “How ready is your business for…?” Give every answer points and show a result per score range.
• Lead magnet – a quiz or self-test that visitors actually finish, with a lead form before the first question in FunnelFork Pro.
• Price indication or cost estimate – “What would your new website cost?” Lead visitors to the price range or package that fits.
• Decision tree or eligibility check – “Do I qualify?”, “Which option do I need?”, troubleshooting and support flows.
• Personality quiz and interactive content – fun quizzes that keep visitors on your site and lead them to the right page.
• Advice tool or product finder – collect labels along the way and show personal advice on the result.

Features

• Visual editor: drag questions and results on a canvas and draw the answer logic with lines. Loops are impossible, so every visitor reaches a result.
• Two kinds of quickscans:
  • Flow mode – the lines decide the result, like a decision tree.
  • Score mode – every answer has points and every result a score range (for example 0–10, 11–20, 21 or more). Ideal for assessments and “how do you score?” quizzes.
• Unlimited quickscans, questions and results.
• Yes/no questions and multiple choice questions, each with an optional explanation.
• Multiple results (endpoints), clearly marked, with one default result for answers without a line or a score outside every range.
• Labels: attach labels (for example products or pieces of advice) to answers and show the collected labels as personal advice on the result.
• Optionally show the given answers and the score on the result.
• An optional start screen, then one question per page that slides smoothly into view, with a back button and a progress bar.
• Inherits the colours, fonts and buttons of your theme.
• Accessible: respects “reduced motion”, moves the focus to every new step and announces it to screen readers.
• Block and shortcode: [funnelfork id="123"], so it works in every page builder.
• Translation-ready. Translations are delivered through translate.wordpress.org.
• For developers: JavaScript events (funnelfork:step, funnelfork:answer, funnelfork:complete) for analytics, PHP and JS hooks, and --funnelfork-* CSS custom properties.

FunnelFork Pro turns your quickscans into a lead machine: a lead form before the scan, saving responses with CSV export, an email or webhook (Zapier, Make, n8n) for every lead and result, a Gravity Forms form or any shortcode on a result, images and icons for answers, more transitions and your own styling. Compare Free and Pro.

External services

FunnelFork uses the Freemius SDK for the optional opt-in and to offer FunnelFork Pro. Only when you click “Allow & Continue” are the admin’s name and email, the site URL and the WordPress, PHP and plugin versions sent to Freemius; “Skip” sends nothing. The Add-ons screen loads FunnelFork Pro details from Freemius, and Pro purchases are handled by Freemius (Terms, Privacy Policy). Visitor answers are never sent to an external service.