Funnel

Create a conversion funnel in your wordpress.
It allows for seamless tracking and categorization of users based on their conversion states, providing valuable insights to optimize marketing strategies and enhance overall user engagement.

You can create leads manually or automatically when register new users.

Users can travel through the conversion funnel by visiting different pages.

Referrer system ready with url param (any value or a specific one, e.g. ?utm_source=social).

Create as many Buyer Personas as you need (name, description, avatar, generation, interests, motivations, values and formality level) and assign them to your leads, manually or automatically when they visit a page. The dashboard shows how each persona moves through the funnel and its conversion rate.

Know where your leads come from: the first and last source of every lead (UTM tags or referring website) is saved, and the dashboard shows the top sources and campaigns with their conversion rate. You can also assign a buyer persona automatically by UTM campaign.

Track anonymous visitors too (optional): they become anonymous leads with a first-party cookie, only after consent through the WP Consent API, and their history is added to their lead when they register or log in. Works with page caching.

Every state change is recorded in a history (date, from, to, origin and who made it), visible in each lead.

States have an explicit position in the funnel, and you can prevent automatic changes from moving leads backwards.

GDPR ready: leads are private, and they are included in the WordPress personal data export and erasure tools.

If you need to notify them, you can use WordPress emails.

Documentation

Full documentation and more info: growthplugins.com/plugin/funnel.