Add an AI chatbot and live chat widget to WordPress, trained on your own website and documents. Ethora AI Chatbot is a WordPress chat plugin that answers visitor questions around the clock, and when a question needs a person, the conversation can be handed to a human agent. It is an AI chatbot for WordPress that needs no coding.

You create the AI agent in Ethora (there is a free plan, no credit card needed): add your website so the agent can index your pages, upload documents such as FAQs, price lists or manuals, and write the agent’s instructions. Then paste the agent’s Bot ID into this plugin and the chatbot appears on your site. No coding is needed.

The widget JavaScript is bundled with the plugin and served from your own site (it is not loaded from a remote CDN). To deliver real-time chat and AI answers, the widget connects at runtime to the Ethora chat service and a small number of other third-party services. These are listed in full in the External services section below.

What you can use it for

Customer support chatbot: answer common support questions at any hour, using your own pages and documents as the source (RAG, retrieval-augmented generation).
Pre-sales and product questions: help visitors on business, SaaS and WooCommerce store pages find the right product, plan or page.
Knowledge base assistant: let customers, students, patients or members search your help centre, docs or policies by asking a question in plain language.
FAQ bot: replace a long FAQ page with a chat that answers the question the visitor actually asked.

Features

Answers from your content: the Ethora dashboard indexes your website pages and uploaded documents, and the AI agent answers from them.
Quick setup: paste the Bot ID, save, and the chat widget is live.
Customizable chat widget: primary and secondary colors, icon color, message bubble colors, input background, font family or any Google Font, left or right position, width and height.
Your own bot identity: set the bot name, bot avatar and chat button icon.
Greeting message: the assistant opens with a starter message, so the chat never starts empty.
Fullscreen mode: visitors can expand the chat from the header.
Follows your site language: the chat interface uses your WordPress site language.
Mobile friendly: the chat window adapts to phones, tablets and desktops.
Works with your theme: classic and block themes; choose whether the script loads in the page header or footer.
No remote script: the widget code ships inside the plugin and is served from your own site.
Self-hosted option: point the plugin at your own Ethora server (AWS, private cloud or on-premises) when you need full data ownership, for example for HIPAA or GDPR requirements.

Who it is for

Small business, agency and portfolio websites.
WooCommerce and other online stores.
SaaS products and documentation sites.
Healthcare, clinics and insurance (self-hosted deployments available).
Education, courses and membership sites.
Customer support teams and help centres.

How it works

Install and activate the plugin.
Create a free account at https://app.chat.ethora.com and create an AI agent.
Add your website and documents to the agent so it can answer from your content, then copy its Bot ID.
In Settings > Ethora Chat Assistant, paste the Bot ID, optionally set colors, icon and position, and save. The AI chatbot is now live on your site.

More about the plugin: https://ethora.com/ai-sdk/wordpress-ai-agent-plugin/

External services

This plugin embeds the Ethora chat / AI assistant. Once you set a Bot ID and a visitor opens the chat, the widget connects to the following third-party services. No data is sent to these services until a visitor interacts with the chat widget.

1. Ethora chat & AI service (provided by Dappros Ltd, trading as Ethora)
– Purpose: deliver real-time messaging, authenticate the chat session, and return AI assistant responses.
– Data sent: chat messages, the configured Bot ID, session/authentication tokens, and basic profile data for signed-in users.
– When: while a visitor uses the chat widget.
– Service endpoints: Ethora REST API and XMPP real-time messaging servers on ethora.com domains.
– Provider: https://ethora.com
– Terms of Service: https://wiki.ethora.com/wiki/Info:Privacy_policy#Terms_of_Service
– Privacy Policy: https://wiki.ethora.com/wiki/Info:Privacy_policy

2. Google Sign-In (Google Firebase Authentication / Google OAuth 2.0)
– Purpose: optional “Sign in with Google” login for chat users.
– Data sent: email address and basic Google profile information, only when a visitor chooses to sign in with Google.
– When: during the optional Google sign-in flow.
– Domains: identitytoolkit.googleapis.com, securetoken.googleapis.com, accounts.google.com.
– Terms of Service: https://policies.google.com/terms
– Privacy Policy: https://policies.google.com/privacy

3. LinkPreview (linkpreview.net)
– Purpose: generate preview cards for URLs shared inside chat messages.
– Data sent: URLs contained in chat messages.
– When: when a message contains a link.
– Provider & Privacy Policy: https://www.linkpreview.net

Profile images for signed-in users may be displayed directly from Google’s user-content servers (lh3.googleusercontent.com).

Website refresh (optional, only with a refresh key set)
– Purpose: tell Ethora which of your pages changed, so the AI agent’s knowledge is updated right away.
– Data sent: the public addresses (permalinks) of posts and pages when they are published, updated, unpublished or trashed, and the refresh key. No post content, user or visitor data is sent; Ethora fetches the public page itself.
– When: when an editor saves such a change, and when an administrator presses “Refresh website knowledge now”.
– Service endpoint: the Ethora REST API (the configured API URL), path /v2/sources/refresh-hook.

Source code

The chat widget bundled with this plugin is built from Ethora’s open-source code.

Plugin source: https://github.com/dappros/ethora-wp-plugin
Chat widget source: https://github.com/dappros/ethora (Ethora SDK monorepo; the embeddable widget is built with Vite)
The non-minified, human-readable build of the widget is shipped alongside the plugin as assets/js/ethora_assistant.js.

The widget is produced with a standard npm install + Vite build from the source repository above; no build step is required to run the plugin.

Ethora AI Chatbot – AI Chat Assistant for Your Website

About this plugin