List your WooCommerce products on eBay, Amazon, Kaufland, Otto.de and Hood.de in a few clicks, and stop updating stock on every channel by hand. Eselt is a multichannel connector and eBay & Amazon lister for WooCommerce: it keeps stock and prices in sync across all channels and brings marketplace orders into your store.

Publish in bulk: send many products to eBay or Amazon at once, with categories, item specifics and images for each marketplace.
No overselling: with inventory sync, a sale on one channel updates the stock everywhere.
Prices managed in one place: your WooCommerce prices go to every marketplace, with optional rules per channel (for example +10% on Amazon, prices ending in .99).
All orders in WooCommerce: marketplace orders arrive in your store, and tracking numbers go back to the marketplace.
AI Listing Assistant: fills in the data each marketplace still needs, from category and item specifics to title and description, so your products are ready to list on any channel.

How it works: the plugin connects your store to Eselt (eselt.de), where you prepare and publish your listings. You create your Eselt account while connecting, with no credit card and no obligations. Connecting WooCommerce is free, and every marketplace integration can be tested free for 30 days.

Supported Marketplaces

eBay: Germany (ebay.de), Austria (ebay.at), United States (ebay.com), United Kingdom (ebay.co.uk), Australia (ebay.com.au)
Amazon: United States (amazon.com), Germany (amazon.de), United Kingdom (amazon.co.uk), Australia (amazon.com.au)
Kaufland: Germany (kaufland.de), Austria (kaufland.at), Czech Republic (kaufland.cz), Slovakia (kaufland.sk), Poland (kaufland.pl), France (kaufland.fr), Italy (kaufland.it), Spain (kaufland.es), Netherlands (kaufland.nl)
Otto.de
Hood.de

WooCommerce eBay Integration

Export your WooCommerce products to eBay (DE, AT, COM, UK, AU) and list them in bulk, manage titles, categories and item specifics per marketplace, and keep stock, prices and orders in sync automatically. If you already sell on eBay, Eselt links your existing listings to your WooCommerce products by SKU, so there is nothing to set up or list again from scratch, and stock and prices are in sync right away.

Professional eBay templates included

Your WooCommerce products deserve a great presentation on eBay. Eselt puts your product data into professional eBay templates that turn browsers into buyers:

Responsive: your listings look great on smartphone, tablet and desktop.
eBay-compliant: no active content, and kept up to date with new eBay requirements.
Your brand: adjust colors, fonts and trust elements in the template editor.
Included in every plan: the eBay template editor is always free.

WooCommerce Amazon Integration

Turn your WooCommerce products into Amazon listings (COM, DE, UK, AU) and sync inventory, prices and orders between Amazon and your store. Existing Amazon listings are linked to your WooCommerce products in the same way, with no setup and no listing from scratch, and so are your listings on Kaufland and Otto.de.

Import eBay and Amazon Listings into WooCommerce

Already selling on eBay or Amazon? Eselt also works as an eBay and Amazon importer: import your existing listings and publish them in your WooCommerce store, then keep stock, prices and orders in sync across all channels.

Features

List and edit multiple listings
- Bulk create marketplace listings from WooCommerce products.
- Centralized editor for titles, categories, item specifics/attributes, images, and policies per channel.
- Quick revise/re‑publish when product details change.
- Responsive eBay description templates, with the eBay template editor included.
AI Listing Assistant
- Fill in missing listing data for any channel: category, item specifics, variants, texts and product safety (GPSR).
- Draft high‑quality product titles and descriptions in minutes.
- Optimize tone, length, and keywords per marketplace.
- Reduce manual copywriting time while keeping brand consistency.
Variations support
- List variable products (size, color, etc.) as a single multi‑variant listing where supported.
- List even products with 100 variants in minutes.
Order Management & Fulfillment
- Import orders from eBay, Amazon, Kaufland, Otto.de and Hood.de into WooCommerce automatically.
- Manage all orders in one place (pick, pack, ship) from your WooCommerce backend.
- Sync shipment tracking back to marketplaces to keep buyers informed.
Inventory sync
- Turn on inventory sync to keep product attributes, price, and inventory up to date across channels.
Price sync
- Use your WooCommerce prices as the base for every marketplace.
- Adjust them per channel by an amount or a percentage, with rounding and price endings like .99.
- Marketplace prices are recalculated and updated automatically.
Product safety (GPSR)
- Keep GPSR data (manufacturer, responsible person in the EU, safety information) with each product.
- Send it with your listings to the marketplaces that ask for it.
- Show it on your WooCommerce product page, or hand it over to German Market or Germanized.

WooCommerce Integration in a Few Clicks

Step 1: Install & enable the plugin
– Install and activate the Eselt plugin in WordPress.
– The plugin verifies WooCommerce and prepares a secure connection.
– API credentials are generated automatically.

Step 2: Create your Eselt account and connect marketplaces
– Click Connect to Eselt and create your free Eselt account.
– Connect eBay, Amazon, Kaufland, Otto.de and Hood.de.

Step 3: Prepare listings
– Select products from WooCommerce and configure channel‑specific details (categories, item specifics/attributes, images, prices, policies).
– Let the AI Listing Assistant fill in the data each marketplace still needs.

Step 4: Publish & sync
– Publish to eBay, Amazon, Kaufland, Otto.de and Hood.de in bulk.
– Keep prices and inventory synchronized automatically.

Step 5: Import & fulfill orders
– Eselt pulls marketplace orders into WooCommerce in near real time.
– Fulfill from WooCommerce and send tracking updates back to marketplaces.

See Eselt in Action

Step-by-step videos for each marketplace: WooCommerce to eBay, WooCommerce to Amazon, Kaufland.de, Otto.de.

Minimum requirements

WordPress 5.0 or newer
PHP 7.4 or newer
WooCommerce 5.0 or newer
Pretty permalinks enabled (the plugin can enable them automatically)

External services

This plugin connects your store to Eselt Multichannel Software, where you manage your listings on all channels. When you click “Connect to Eselt”, the plugin sets up a secure connection between your store and Eselt, so products, stock, prices and orders stay in sync. When you deactivate the plugin, Eselt is notified and stops syncing.

Multichannel Integration for WooCommerce: eBay, Amazon, Otto, Kaufland, Hood & More

About this plugin