DigitalM Inside SEO

DigitalM Inside SEO shows you the truth about your site, not a flattering “SEO score 85/100” but concrete facts and real errors.

Instead of a vanity score, Inside SEO explains problems in plain language: “84 people could not reach checkout, here is why and how to fix it.” Everything runs on your own site, and it reads the fields of your existing SEO plugin instead of replacing it.

Who it is for

• WooCommerce stores that get traffic but not enough sales.
• Service businesses that want to measure calls, emails and form submissions.
• Blogs and content sites that want to know which content brings real results.

Connection to Google

• Google Search Console and Google Analytics 4 with one connection, read only.
• Full history by month: clicks, impressions, positions, visits and sales.
• A separate property for each language version on its own domain.

Mirror

• The most important facts on one screen: sales, traffic, rankings and errors, compared with the previous period.
• Fix first: the problems ordered by traffic and revenue, not by technical detail.
• What search engines and AI assistants really see: indexable pages, structured data, missing titles, descriptions and H1s.

Conversions and traffic

• Conversions: orders, revenue and net sales (minus VAT, shipping and refunds) for stores, and calls, emails, forms, bookings and sign-ups for sites without a shop.
• Traffic: visitors, landing pages, devices, countries, cities and languages from GA4.
• By channel: Google, direct visits, ads, social networks and AI search engines, with visits and revenue for each.
• Every figure is shown against the previous period of the same length.

Rankings

• Positioning: keyword and page positions, impressions, clicks and CTR, winners and losers.
• Queries close to the top 10, so you can see quick wins.
• Ads: spend and return on ad spend from an imported ad file.

SEO

Errors, 143 checks in 11 groups. Indexing and language versions (17), content (23), titles and descriptions (15), clean URLs (8), structure (5), links (8), technical (39), speed (5), structured data and AI search (5), files (12), mixed Cyrillic and Latin letters (6). The findings are ordered by impact: invisible to search engines, visibly wrong, holding rankings back. Each one explains what it is, why it matters, where it is and how to fix it. Titles and descriptions can be fixed right in the table, in bulk, and the check re-runs live.

Reviewed issues. A finding that only a human can judge can be marked as reviewed, with a reason and a note. It drops out of the count but stays in a separate table, so nothing is hidden. A postponed one returns on its own after the date.

Speed. Google PageSpeed field data for phone and computer (LCP, INP, CLS), a lab test and the plugin’s own load test of your server, files, plugins and database queries, plus 31 checks of its own. “What a plugin costs” loads a page with one plugin’s files disabled, just for that request, and shows the difference. You also get a page-weight breakdown, the slowest pages, a month-by-month history and an optional comparison with up to three competitor addresses.

File loading. Which CSS and JavaScript files load on which pages, so you can stop a plugin’s files where it is not used. A ready exclusions list for your cache plugin, and a warning when another optimization plugin already does the same job.

Images. Fix alt text and file names, and find unused images and files (orphans) before you delete them.

Content. Old articles to update, topics for new articles, what people search for in the site search box, and empty or dead categories and tags.

Uniquification. Series of near-identical products and pages, graded by overlap (over 70% red, 40-69% amber), with the pages each one collides with.

Change log. Every change to titles, descriptions, alt text and file names, with who made it and when. The effect is measured 30 days before and after, month over month and year over year. Speed changes are recorded with the numbers before and after, so you can prove they helped or undo them.

Site crawl. A full crawl of your own site for broken links, orphaned pages, broken canonicals and problematic filter addresses, run as often as you like.

GEO / AEO, search engines with AI

• Results: visits from AI bots, sales from AI sources and pages that AI assistants already reach.
• Readiness: whether ChatGPT, Claude, Perplexity, Gemini and others can reach your site, each AI bot with its robots.txt access, and the structured data they understand.
• Schema and FAQ: structured data and a visible question-and-answer block for your pages.
• An llms.txt map of your key pages and products for AI crawlers, turned on or off from this screen.

System info and Guide

• System info: your SEO plugin, cache plugin, site type, sitemap, PHP and WordPress details in one place.
• Guide: answers “where do I do X” and takes you to the right screen. If something does not work, a form there sends us a short description with the plugin, WordPress and PHP versions, only when you press the button.

Also included

• Removed pages and real 404s: addresses that disappeared, with their Google clicks and impressions, ready to redirect or mark as gone for good (410).
• Moving the site: when the site moves to a new address, the plugin notices, pauses anything tied to the old address and asks you what to do.
• IndexNow (optional, off by default): tells Bing, Yandex and others the moment you publish or update a page.
• Working with an SEO agency (optional): only after you accept an invitation and see exactly what the agency will see and do. Every change is logged on your site, and you can end the connection at any time.
• More of our plugins: a quiet page that lists our other free plugins. Nothing is installed unless you press Install.
• Interface languages: Bulgarian and English, with a BG/EN switch in the top right corner of every screen.

Everything above is free and fully functional, with no time limit and no locked features. An optional companion plugin from our own site adds AI-prepared suggestions and deeper analyses; this plugin works completely on its own without it.

Requirements

• WordPress 6.2 or newer
• PHP 8.1 or newer
• WooCommerce (optional, for sales data)
• Google Search Console and GA4 accounts for full data

External Services

DigitalM Inside SEO may communicate with the following external services when you use specific features.

seo.digitalmseo.com (our service)

• What: the Google connection uses our service as a connection helper, so you do not have to create your own Google Cloud project.
• When: only when you click “Connect Google account”.
• What is sent: your site URL, plugin version, and a public verification key. Google tokens are stored only on your own site; our service never stores them.
• Privacy Policy: https://seo.digitalmseo.com/en/privacy-policy/
• Terms of Use: https://seo.digitalmseo.com/en/terms/

Google APIs (optional)

• What: Search Console API and GA4 API.
• When: when the user connects their accounts.
• What is sent: OAuth tokens and data requests.
• Policy: https://policies.google.com/privacy

seo.digitalmseo.com – SEO agency connection (optional)

• What: our service checks agency invitations and passes approved requests between your site and the agency’s site.
• When: only after you open an invitation link from an agency and confirm it. Nothing is sent before that.
• What is sent: your site URL, plugin version and a public verification key. After you confirm, the agency’s site can read the SEO data shown on the consent page (findings, Google Search Console and GA4 history, rankings, the change log and daily visit figures) and send signed change requests, which are logged on your site. For the agency’s list of clients, our service may read a few summary numbers your site has already calculated and keep them for up to 15 minutes.
• How to stop it: Settings → Agency → end the connection.

seo.digitalmseo.com – problem report form (optional)

• What: the “Something not working?” form on the Guide screen.
• When: only when you press the send button.
• What is sent: your message, the plugin, WordPress and PHP versions, the active SEO plugin, your site URL, and your email only if you tick the consent box.

Google PageSpeed Insights API (optional)

• What: the speed test on the Speed screen.
• When: when you run a speed test or schedule one.
• What is sent: the public URL of the page being tested.
• Policy: https://policies.google.com/privacy

IndexNow (optional, off by default)

• What: api.indexnow.org, shared by Bing, Yandex and other search engines.
• When: only after you turn it on, each time a page is published or updated.
• What is sent: the public URL of the changed page and a key file address on your site.
• Policy: https://www.indexnow.org/terms

WordPress.org plugin directory

• What: the “More of our plugins” page reads the list of our plugins from the WordPress.org directory through the standard WordPress function.
• When: when you open that page; the list is kept for 12 hours.
• What is sent: the author name used for the search; nothing about your site.

AI provider APIs (optional)

• What: AI suggestions for questions (FAQ) and schema on the GEO/AEO screen.
• When: only when the user explicitly clicks a “Suggest” button, using the AI provider configured in WordPress Connectors or the user’s own API key.
• What is sent: page context (title, content excerpt).
• The user pays their AI provider directly; we never see or store the key on our servers.

Credits

Built by Digital M SEO Ltd (digitalmseo.com).