EasyTest – Simplify A/B Testing

Not sure whether the new landing page beats the old one? Run an A/B test and find out instead of guessing.

EasyTest is a split testing plugin for WordPress. You make two versions of a page, or two versions of one thing on a page such as a headline or a button. EasyTest sends half your visitors to each, counts how many convert, and shows you both conversion rates side by side.

It runs entirely on your own site:

• No account. Install it and start. There is nothing to sign up for and nothing to connect.
• No visitor limit. A hundred visitors or a hundred thousand, it is the same. No monthly cap, no meter running out mid-test.
• Your data stays put. Every view and every conversion is a row in your own database. None of it leaves your site.

Features

• Page A/B testing. Compare two landing pages, sales pages, or any two pages on your site.
• Element A/B testing. Test one part of a page instead of the whole thing. Swap a headline, a button, a price or a whole section, and leave the rest alone.
• Set your own traffic split. 50/50, 70/30, or whatever you want. Visitors are picked at random and keep seeing the same version if they come back.
• Page goals and click goals. Count a visit to a thank you page, or a click on a link or button. Click goals still work when the button goes to another site, like an external checkout.
• Conversion rate reporting. Views, conversions and the conversion rate for each version, and how every version compares with your control.
• Works with caching plugins. Only the URL that decides the split is kept out of the cache. The pages you are testing stay cached, so your site stays fast.
• Works with Elementor and Gutenberg. Element tests use a CSS class, so any builder or theme that lets you add one will work.

What it cannot do

A cache that sits in front of WordPress, like Cloudflare or a host level cache, never runs PHP, so the plugin cannot reach it. EasyTest spots these and tells you the one rule to add. Everything inside WordPress is handled for you.