📈 Turn your traffic into subscribers, leads and sales

Claspo is a popup builder for WordPress and WooCommerce. Build email popups, spin-the-wheel and other gamified campaigns, exit-intent offers, countdown deals and lead forms from 1,000+ ready templates in a drag-and-drop editor, without code. Then let targeting, display rules and A/B testing on autopilot do the rest.

Claspo popups run on 100,000+ sites and have been shown 1.6 billion times. Rated 5.0 on WordPress.org, 4.9 on G2 and 5.0 on the Shopify App Store.

“We saw a huge improvement in sign-up rates, going from around 3–5% to as high as 50% with the gamified popups. And around 30% of those new subscribers actually used their discount and completed a purchase.”
— Borys Skowron, Founder of WHOSE. Read the case study

🔥 Ready to get started?

👉 Create a free Claspo account, no card needed
👉 Browse 1,000+ templates
👉 Popup playbooks: 16 proven tactics for list growth, sales and leads
👉 Popup benchmarks: what converts, with numbers

🎬 See Claspo in action

🎡 Gamified popups that convert 3x

Visitors ignore plain popups. A game gives them a reason to interact. In our benchmarks, built on thousands of live widgets across industries, gamified popups convert on average 3x better than standard ones, and the top quarter of campaigns reach a 26% opt-in rate.

Spin the Wheel: a prize wheel in exchange for an email
Scratch Card: made for mobile, scratch to reveal the prize
Gift Box: pick a box, open a reward
Seasonal mechanics: Break the Egg, Shake the Christmas Tree and more

You decide the rewards, the chance of each one and how often it comes up. For example: 50% for 5% off, 25% for 10% off, 15% for 15% off and 10% for free shipping.

🧩 Every popup type you need

Lightbox popup: a window over the page for offers, announcements and forms
Floating box: stays in the corner while the visitor scrolls
Floating bar: a bar at the top or bottom of the screen
Built-in widget: a form embedded in the page content
Launcher: an icon or button that opens the popup on click
Content locker: unlocks content after a form is filled in

There is a template for every job: newsletter signup, welcome offer, exit intent, lead magnet, lead collection, preorders, callback request, age verification, exit-intent survey, notifications, video popup and many more.

🎯 The right popup for the right visitor

Set placement and display conditions without a developer:

Audience: new or returning visitors, device, country, region and city
Behavior: time on site or page, scroll depth, inactivity, exit intent, number of pageviews
Context: page URL, traffic source, UTM parameters, cart activity
Your own data: cookies, local storage, Data Layer values and JavaScript variables

With UTM targeting, a visitor from a specific email, social or paid campaign sees the popup made for that campaign, so discounts go to the moments that close a sale rather than to everyone.

WordPress targeting out of the box. The plugin hands Claspo what WordPress knows about the page and the visitor: the kind of page, its categories and tags, the WooCommerce product with its price and stock, the cart total, items and coupons, and whether the visitor is signed in. Use any of them as a display condition. Every group can be switched off on the plugin’s Targeting data tab.

🧠 Qualify before you collect

An email is easy to get. Knowing who you are adding to the list is worth more. Ask a question or offer a choice before the contact form: a multi-step flow lowers friction and tells you what the visitor is interested in, how ready they are to buy and which incentive works. A teaser lets them reopen the offer after closing it.

🤫 Popups that do not annoy

Silence interval: a gap between popups, 3 minutes by default, adjustable
Overlap protection: two widgets never show at the same time, even with duplicated rules
Frequency rules: how often a returning visitor sees the same campaign

🧪 A/B testing on autopilot

Compare offers, audiences, messages, triggers, layouts or game mechanics, not just button colors. Autopilot shifts traffic to the variant that performs better and keeps the test running. Analytics show views, conversions, target actions, device data, reward statistics and confidence scores, so you know which version is ahead and how sure the result is.

✨ Conversion components

Dynamic text roller: rotate several offers in one line, handy for Black Friday and other short events
Slider: several images or videos in one popup
Multi-step form: basics first, preferences later
Countdown timer: starts for each visitor individually
Promo codes: shown right after conversion, no email round trip
Exit-intent survey: ask leaving visitors why

🎨 Templates and the editor

Start from one of 1,000+ CRO-ready templates or from a blank canvas. Change copy, buttons, colors, fonts, logos, images and video; add fields, components and steps. Every design is responsive, with separate desktop and mobile views. Multilingual content with AI auto-translate, right-to-left languages and accessibility-friendly designs are included.

🔌 Works with your tools

New contacts go straight to your marketing stack, together with the data from the popup: Mailchimp, MailerLite, HubSpot, Salesforce, Klaviyo, GetResponse, SendGrid and many more, plus Zapier and webhooks for anything custom.

Claspo works with WooCommerce and any theme, and alongside caching plugins such as WP Rocket, WP Fastest Cache, LiteSpeed Cache, Autoptimize and Hummingbird. The script loads asynchronously, so pages never wait for it.

🛠️ What the plugin does in WordPress

One-step connect: paste your Script ID, or sign up and the site connects itself
Status where you work: a dashboard widget, an entry in the toolbar on your site, and a notice if popups stop showing because the pageview limit is reached or nothing is published
Your widgets at a glance: which are live, which are drafts, which are in an A/B test, with a link to each widget’s leads
Targeting data: WordPress and WooCommerce values for display conditions, with a reference table of every variable
Cache aware: clears popular caching plugins when the script or the settings change

🚀 Live in five minutes

Install the plugin and connect your Claspo account.
Pick a template or start from scratch.
Edit the design and the message.
Choose the audience and the display rules.
Connect your email or CRM tool.
Publish, then check the results and test a new version.

💚 Free forever

The free plan includes unlimited active widgets, every feature and template, and 3,000 pageviews a month. Pro lifts the pageview limit and adds multiple sites and custom domains. Compare plans.

🤝 Need help?

💬 Support forum: we answer here
📚 Claspo blog: guides, benchmarks and case studies
⭐ Leave a review: it helps other WordPress users find Claspo

Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent

About this plugin