ambera Theme Builder

Build the whole website with one visual builder — and hand it over without handing over WordPress.

ambera Theme Builder is a page builder and a theme builder in one plugin — and the only one that gives your client a back end of their own. They run the site at /themebuilder/admin/, in plain words, with your logo on top, and never see wp-admin, a plugin list or an update notice. Forms, media, SEO, statistics, security and speed are built in. No Elementor, no stack of add-ons, and no visitor of yours makes a request to somebody else’s server unless you put its address in a page.

Unlock the shop, memberships, courses, appointments, the newsletter, thirty languages and everything else with ambera Pro. Try before you buy: two hours with a site of your own and Pro on it, no install and no account — amberathemebuilder.com/en/try.

Move in from any website

• Switch from any website. Type the address of the website you have now — on any host, built with any system. ambera reads its start page, lists the pages it links to (up to forty) and rebuilds the ones you tick as drafts here, with their pictures. Its header and footer become the header and footer of this site. “Put everything back” undoes it.
• Switch from Elementor, Divi or WPBakery. Pages and posts still built with another builder, the block editor or the classic editor are rebuilt from blocks, with their pictures, forms and styles. The old content stays with each page; “Put back” returns it.
• Set up in three steps. On a fresh site a card leads the way: pick a finished website for your trade, give it your logo and colours, done.
• Your texts [Pro]. Say what your business does — name, place, offer, for whom, the tone — and the AI rewrites every heading, paragraph and button of the demo in your words and your language, with your own key. It invents no prices, addresses or names, and “Put the demo texts back” returns the originals.

Build professional websites

• Visual builder. Drag blocks onto the page, style them in a design panel, and see the result at once — on desktop, tablet and phone in the same window.
• A back end your client can use. Pages, blog, messages, media, forms and statistics in plain words — and no wp-admin behind it.
• Complete theme builder. Header, footer, single posts, archives, search and 404 in the same editor, with conditions that say where each one applies.
• 100 blocks, 55 of them free. Layout, text, media, menus, blog, forms — and with Pro a shop, memberships, appointments, events, jobs and downloads.
• A design system, not a stylesheet. Colours, fonts, spacing and text styles are set once and used everywhere. Change one, and the whole site follows.
• Work on a page that is already online. Saving keeps a draft; you publish when it suits, now or at a time you set. Two versions side by side, with what changed marked in green, red and orange.

Give clients their own back end

In the editor, a role can be allowed to change words and pictures without being able to move a block. That makes ambera useful for agencies and freelancers — not only while the website is being built, but for the years after it is handed over.

Key features

Everything marked [Pro] is in the separate Pro plugin. Nothing in this free plugin is locked or greyed out.

• Switch: pages from any other website, or from Elementor, Divi, WPBakery and the block editor, rebuilt from blocks — with a way back.
• Set up: a finished website for your trade, your logo and colours in three steps; with Pro, the AI writes the texts in your words.
• Page builder: blocks, a design panel, three screen widths, a layer tree, undo and versions.
• Theme builder: header and footer free; post, archive, search, 404 and menu templates with Pro.
• Client area: pages, blog, messages, media, forms, statistics, tasks and users — in plain words, with your logo on top.
• Access control: per role and per area — see and change, see only, or hidden — down to publishing, deleting and changing an address, and rules for a single page.
• Forms and inbox: contact, booking and application forms, an inbox with every field, and a log of every mail sent.
• Media manager: folders, search, cropping, alternative texts — and WebP and AVIF in every size, served to the screen that asked.
• SEO: titles, descriptions, sitemap, structured data, and a ring on every page that says in per cent what is missing.
• Statistics: visitors, pages, referrers, devices and countries — counted on your own server, without a cookie or a third party.
• Security: a firewall in front of every request, a counted sign-in, two-factor authentication with a passkey or an app, hardening, a file scan and a log.
• Spam protection: five checks under every form, comment and sign-up — a hidden field, a signed clock, a brake per address, a link limit, your own word list. No captcha, no cookie.
• Speed: finished pages kept as files, images in WebP and AVIF, fonts from your own site. No caching plugin to configure.
• Tasks and reminders: what has to be done, with a day and a time, and a notice in the client area when it is due.
• Redirects and 404 list: rules from an old address to a new one, and what visitors asked for and did not get, one click from becoming a rule.
• Maintenance mode: a switch that closes the site behind a page you designed, while anybody who may edit still sees it.
• Accessibility: a button visitors use to set the page up for their own eyes — larger text, more contrast, no motion.
• Shop [Pro]: products with variants and stock, cart, checkout, orders, invoices — Stripe, Payrexx with TWINT, PayPal or on invoice.
• Memberships and courses [Pro]: sell access monthly, yearly or once; lock a page, a category, a block or a file; courses with a quiz and points.
• Appointments [Pro]: visitors take a free time themselves — services with a duration, people with their own hours, confirmation and cancellation by email.
• Events [Pro]: dates many people come to, with places, a price and a waiting list that moves up by itself.
• Jobs [Pro]: adverts with the details Google Jobs asks for, and the application next to them.
• Downloads [Pro]: files in groups, under an address that survives replacing the file, counted per day.
• Reviews [Pro]: the site asks once after an order or an appointment, and you decide what shows.
• Chatbot [Pro]: a window that answers visitors from your own answers and the pages of the site; what it cannot answer waits for you.
• Ranking [Pro]: how fast the site is, how Google rates it for search and how the business shows on Google Maps for your keywords — once a day, with a history.
• Legal pages: an imprint and a privacy policy written from what the site actually does. GDPR for the EU and the EEA.
• Opening hours: the week, closed days and public holidays in one place, shown by the blocks “Opening hours” and “Next date”.
• Newsletter [Pro]: written with the same blocks as a page, sent from the site itself, with lists, double opt-in, opens and clicks.
• Thirty languages [Pro]: /fr/contact is a real page — translated on first view, then stored, with hreflang.
• Custom fields [Pro]: sets of fields per kind of post, written into a template by a block.
• AI assistance [Pro]: a section, a whole page, a blog post or a picture from a description — with your own key.
• AI tools over MCP [Pro]: Claude, Cursor or Codex build pages here as real blocks, through one key you hand out and take back.
• Backups: the whole site in one file, on a plan, checked after every run, restored with one click.
• Snippets [Pro]: CSS, JavaScript or HTML with a name, a place and a condition, instead of another plugin.
• Early firewall [Pro]: the rules load before WordPress does, for every file of the site.
• Country blocking: whole countries allowed or turned away.

The 55 free blocks

Layout: Page, Section, Grid, Column, Flex row, Group, Spacer, Divider, Off canvas, Loop carousel.

Text and buttons: Heading, Text, List, Quote, Button, Icon, Icon card, Shortcode.

Media: Image, Gallery, Video, Slider, Slide, Flip box, Before and after.

People and proof: Team, Person, Reviews, Review, Portfolio, Share buttons, Profiles, PayPal button.

The site around the page: Site name, Logo, Menu, Menu entry, Link list, Breadcrumbs, Sitemap, Search, Results, Light and dark, Contents, Opening hours, Next date, Locations, One location.

Blog: Post title, Post image, Post details, Post content, Post list.

Forms: Form, Field.

Pro features

Pro is a separate plugin for professional, multilingual and commercial websites, bought once per number of websites, with a year of updates and support. It adds thirteen modules and 45 blocks to the same editor.

Pro modules

• Shop: categories, CSV import, six customer emails with a designer, invoices and credit notes.
• Memberships and courses: free plans, trials, and renewals that run by themselves.
• Appointments: a break after each service, days off, and per service free slots or a request.
• Events: sign-up without an account, and confirmations with a calendar file and a link that cancels.
• Jobs: a screen that says what is still missing, and application papers behind an address that asks first.
• Downloads: files that can be locked to members.
• Reviews: written without an account; nothing shows until you let it through.
• Newsletter: sending in batches at a time you choose, with header, footer and content templates.
• Thirty languages: every language its own address, and corrections that survive a retranslation.
• Custom fields: filled in by whoever writes the post.
• AI: nothing runs without your own key.
• Connections (MCP): reading or writing, no access to users, orders, settings or files, every change undoable.
• Snippets: an error stays with the snippet instead of taking the page down.

Pro blocks

• Content: Carousel, Popup, Table, Figure, Accordion, Accordion entry, Tabs, Tab, HTML, Price, Price switch, Currency switch, Countdown, Timeline, Station.
• Media: Google Maps, Facebook embed, Video playlist, Video in the list, Image hotspots, Point.
• Shop: Products, Product, Cart, Cart button, Checkout, Account.
• Memberships and courses: Memberships, Members only, Course, Courses, Learning points, Save it, Saved and seen.
• Modules: Appointment, Events, One event, Event calendar, Jobs, One job, Downloads, Download button, Newsletter, Unsubscribe, Custom field, Languages.

Build the whole website

One editor covers everything a visitor sees, down to the reusable parts used on many pages at once. Sections, groups and columns can end in a shape instead of a straight line — a wave, a slant, a triangle, mountains — drawn in the page, so nothing is loaded and nothing is blurry.

Start with a complete demo website

Thirty-five finished websites come free: a bakery, a hotel, a restaurant, a photographer, a law firm, an architect, a yoga studio, a wedding planner and more — each one a different trade and a different look. One click installs a demo with its pages, templates, menus and pictures; another click removes it completely.

External services

Each service is called only in the situation named, never in the background. Besides the request itself, WordPress sends its version and the site address.

• Demo catalogue (amberathemebuilder.com, by the plugin author): the demo screen loads the list and preview pictures from https://amberathemebuilder.com/katalog/demos.json; installing a demo downloads its zip. No personal data. Terms, privacy.
• Google Fonts (fonts.google.com, fonts.googleapis.com, fonts.gstatic.com): fetching a font, installing a demo, importing HTML or picking a font not stored yet sends the family name to https://fonts.google.com/metadata/fonts/ and downloads the font once into your uploads. The tick “Show what they look like” (off by default) loads samples into your own browser, which sends your IP address to Google. Visitors never contact Google. Terms, privacy.
• Pixabay (pixabay.com): only with your own API key. A search sends the words and the key to https://pixabay.com/api/; a picked photo is downloaded. Terms, privacy.
• Country lookup (api.country.is): off by default. Switched on under Statistics or Firewall → Countries, the IP address of a visitor whose country no CDN header gives is sent once to https://api.country.is/; the answer is kept a week under a hash. Privacy, source.
• YouTube and Vimeo: the video block and the help videos load the player from youtube-nocookie.com or player.vimeo.com only after a click on play. YouTube terms, Google privacy, Vimeo terms, Vimeo privacy.
• Google Maps (maps.google.com): the Locations block loads the map for the address you entered only after a visitor clicks. Terms, privacy.
• PayPal (paypal.com): the PayPal block is a plain form to https://www.paypal.com/cgi-bin/webscr; a visitor’s click sends what you entered in the block (PayPal address, item, amount, currency, return address). Agreement, privacy.
• Share links (Facebook, X, LinkedIn, WhatsApp, Telegram, Pinterest): plain links; a click sends the page address and title. Meta, X, LinkedIn, WhatsApp, Telegram, Pinterest.
• Support portal (portal.amberathemebuilder.com): “Support ticket” and “Feature request” on the Help screen are links; the link prefills host name, plugin, WordPress and PHP version and site language. The plugin never calls the portal. Terms, privacy.
• Imported HTML and Switch → “From another website”: while you import a template or press “Look at the site” and “Switch these pages”, your server fetches the pages, images, stylesheets and fonts they name from the server they name, and an import sends one HEAD request to each video address, which keeps playing from there. Only the request is sent, with the plugin version as user agent. Addresses on your own server or in a private network are refused.